Heritage Image and Attitudes toward a Heritage Site: Do They Really Mediate the Relationship between User-Generated Content and Travel Intentions toward a Heritage Site?
Traveling to heritage sites represents a growing sector with great potential in the context of heritage tourism, which is a relevant topic but has received little scholarly attention. The present study tries to bridge this gap by investigating the mediating role of heritage image and attitudes towar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-11-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/10/12/4403 |