Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach

Motivations Underlying Consumers’ Preference for Farmers’ Markets in Klang Valley: A Means-End Chain Approach

In an increasingly competitive market environment, understanding why consumers purchase fresh produce from farmers’ markets is pivotal to understanding the markets’ value and to strengthening the rural economy. This is the first study to employ a means-end chain (MEC) framework to analyze the motiva...

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Bibliographic Details
Main Authors: Yeong Sheng Tey, Poppy Arsil, Mark Brindal, Chi Teen Teoh, Han Wei Lim
Format: Article
Language:English
Published: MDPI AG 2017-10-01
Series:Sustainability
Subjects:
consumer choice
farmers’ markets
means-end chain
motivations
personal values
Online Access:https://www.mdpi.com/2071-1050/9/11/1958

Internet

https://www.mdpi.com/2071-1050/9/11/1958

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