COMMUNICATING NON-DIGITAL ATTRIBUTES THROUGH DIGITAL MEDIA ON APPAREL E-COMMERCE WEBSITES
Some attributes of apparel are difficult to communicate digitally, such as texture. Moreover, the lack of size standardisation practiced by the industry raises several doubts for the consumer/user, leading them, to buy products that do not meet their expectations. We intend to create guidelines for...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Pontifícia Universidade Católica do Rio de Janeiro
2019-12-01
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| Series: | Ergodesign & HCI |
| Online Access: | http://periodicos.puc-rio.br/index.php/revistaergodesign-hci/article/view/1308 |