The Theoretical Basis of Strategic Brand Management
High competitiveness, the use of the latest technologies, and increasing the value of the product in the mind of the consumer require timely implementation and the implementation of a brand management strategy. Mission development, vision, goal setting and strategic goals set the strategic vector fo...
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| Format: | Article |
| Language: | English |
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Mykolayiv National Agrarian University
2019-11-01
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| Series: | Modern Economics |
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| Online Access: | https://modecon.mnau.edu.ua/issue/17-2019/fayvishenko.pdf |