Penilaian Kinerja Berbasis Balanced Scorecards (BSC) untuk Melakukan Rancang Ulang Strategi Bersaing

The objectives of this study are to evaluate the performance of the Kusuma Agrowisata Hotel during the Covid-19 pandemic and to design the business strategy for the Hotel in new normal period. This research applies the quantitative and qualitative method. The data were obtained using questionnaires...

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Bibliographic Details
Main Authors: Asdiana Dua Sumban, Diana Zuhroh, Parawiyati Parawiyati
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2021-06-01
Series:Jurnal Manajemen Dan Kewirausahaan
Subjects:
Online Access:https://jurnal.unmer.ac.id/index.php/jmdk/article/view/26/pdf