BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY

Contemporary global business environment’s reality determines the directions for business education development. Russian business education is to be transformed according to the marketing reality. The question of contextuality for business-educational innovations needs to be taken into consideration...

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Bibliographic Details
Main Author: I. V. Alyoshina
Format: Article
Language:Russian
Published: Real Economy Publishing House 2014-11-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/52