BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY

BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY

Contemporary global business environment’s reality determines the directions for business education development. Russian business education is to be transformed according to the marketing reality. The question of contextuality for business-educational innovations needs to be taken into consideration...

Full description

Bibliographic Details
Main Author: I. V. Alyoshina
Format: Article
Language:Russian
Published: Real Economy Publishing House 2014-11-01
Series:Стратегии бизнеса
Subjects:
business environment
business education
marketing
innovations
Online Access:https://www.strategybusiness.ru/jour/article/view/52
id doaj-81869510449b44afb26a9a5d18defea2
record_format Article
spelling doaj-81869510449b44afb26a9a5d18defea22021-08-02T09:01:10ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842014-11-010210010346BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITYI. V. Alyoshina0State University of ManagementContemporary global business environment’s reality determines the directions for business education development. Russian business education is to be transformed according to the marketing reality. The question of contextuality for business-educational innovations needs to be taken into consideration.https://www.strategybusiness.ru/jour/article/view/52business environmentbusiness educationmarketinginnovations
collection DOAJ
language Russian
format Article
sources DOAJ
author I. V. Alyoshina
spellingShingle I. V. Alyoshina
BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
Стратегии бизнеса
business environment
business education
marketing
innovations
author_facet I. V. Alyoshina
author_sort I. V. Alyoshina
title BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
title_short BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
title_full BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
title_fullStr BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
title_full_unstemmed BUSINESS-EDUCATIONAL INOVATIONS: MARKETING AND CONTEXTUALITY
title_sort business-educational inovations: marketing and contextuality
publisher Real Economy Publishing House
series Стратегии бизнеса
issn 2311-7184
publishDate 2014-11-01
description Contemporary global business environment’s reality determines the directions for business education development. Russian business education is to be transformed according to the marketing reality. The question of contextuality for business-educational innovations needs to be taken into consideration.
topic business environment
business education
marketing
innovations
url https://www.strategybusiness.ru/jour/article/view/52
work_keys_str_mv AT ivalyoshina businesseducationalinovationsmarketingandcontextuality
_version_ 1721236749417447424

Similar Items