Definition of the marketing management categorical apparatus
The article is devoted to the identification of the categorical apparatus of marketing management. It is shown that the role of marketing management under modern conditions is difficult to overestimate due to the need of building an effective communication with consumers. It is established that the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2020-06-01
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| Series: | Економіка, управління та адміністрування |
| Subjects: | |
| Online Access: | http://ema.ztu.edu.ua/article/view/207993/208176 |