CATEGORY MANAGEMENT IN THE MANAGEMENT OF MINIMUM ASSORTMENT OF THE PHARMACEUTICAL ORGANIZATION
The main principle of the category management is the management of product category as a separate business unit. Category management directs the activities of the pharmaceutical organization to meet the consumer requirements and to provide customers with maximum benefits, which are expressed in the...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Pyatigorsk Medical and Pharmaceutical Institute - branch of Volgograd State Medical University
2017-05-01
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| Series: | Farmaciâ i Farmakologiâ (Pâtigorsk) |
| Subjects: | |
| Online Access: | https://www.pharmpharm.ru/jour/article/view/231 |