Self-presentation and Discreditation – the Key Strategies of the Preelection Political Discourse (as Exemplified in the Pre-election Tweets of D. Trump and H. Clinton)

The strategy of self-presentation and discreditation are considered as the main strategies of the pre-election virtual discourse. The language units, used at tactics realization of communicative strategies, promote necessary political image formation during the election campaign. Tactics of «incrimi...

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Bibliographic Details
Main Author: Diana S. Sergeeva
Format: Article
Language:English
Published: Sourthern Federal University 2017-10-01
Series:Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki
Subjects:
Online Access:http://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/985