TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS

TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS

This study aims to determine whether trust in websites in C2C e-commerce businessinfluences purchase intention for young consumers in Indonesia. This explanatory study involved 100 young consumers as respondents as primary data sources supported by secondary data. Primary data was collected through...

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Bibliographic Details
Main Authors: Dimas Hendrawan, Khoszaya Zorigoo
Format: Article
Language:English
Published: University of Brawijaya 2019-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
trust
website
purchase intention
e-commerce
C2C.
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1526

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1526

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