Pengaruh Produk dan Pelayanan Terhadap Keputusan Pembelian pada Restoran Ayam Goreng Produk Lokal di Kota Malang
Restaurant business is gratly promising. Competition in this business is quite high. To win the competition, the business owner must be able to create products that meet the consumer needs. To do this, business owner has to understand consumer behaviour. This consumer behaviour is related to purchas...
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Format: | Article |
Language: | Indonesian |
Published: |
University of Brawijaya
2018-01-01
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Series: | Vok@Sindo: Jurnal Ilmu-Ilmu Terapan dan Hasil Karya Nyata |
Subjects: | |
Online Access: | https://vokasindo.ub.ac.id/index.php/vokasindo/article/view/81 |