Accounting for Trust: A Conceptual Model for the Determinants of Trust in the Australian Public Accountant – SME Client Relationship

This paper investigates trust as it relates to the relationship between Australia’s public accountants and their SME clients. It describes the contribution of the accountancy profession to the SME market, as well as the key challenges faced by accountants and their SME clients. Following the review...

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Bibliographic Details
Main Author: Michael Cherry
Format: Article
Language:English
Published: University of Wollongong 2016-06-01
Series:Australasian Accounting, Business and Finance Journal
Subjects:
SME
B2B
Online Access:http://ro.uow.edu.au/aabfj/vol10/iss2/2