Accounting for Trust: A Conceptual Model for the Determinants of Trust in the Australian Public Accountant – SME Client Relationship
This paper investigates trust as it relates to the relationship between Australia’s public accountants and their SME clients. It describes the contribution of the accountancy profession to the SME market, as well as the key challenges faced by accountants and their SME clients. Following the review...
Main Author: | Michael Cherry |
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Format: | Article |
Language: | English |
Published: |
University of Wollongong
2016-06-01
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Series: | Australasian Accounting, Business and Finance Journal |
Subjects: | |
Online Access: | http://ro.uow.edu.au/aabfj/vol10/iss2/2 |
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