NEUROMARKETING FEATURES AND RELEVANCE OF USE OF WEBSITE TESTING BY EYES-TRACKING
The need for marketing research is due to the need to reduce the risk of making the wrong decision at the expense of better knowledge and understanding of the state and dynamics of environmental factors. Currently, more and more companies are using a new area of marketing research, which combines m...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2018-05-01
|
| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/132532 |