Innovativeness as a source of competitive advantage for entrepreneurial ventures and small business
Competitive advantage lies in the mindset of the specifics of an organization that make it different than other primarily because of the way of meeting the needs of customers / clients, which results in a generally greater impact. The aim is not only to gain a competitive advantage rather than aim t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Strategic Management |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2016/1821-34481603003L.pdf |