Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District
This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the...
Main Authors: | , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Muhammadiyah Gorontalo
2020-12-01
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Series: | Publik |
Subjects: | |
Online Access: | https://journal.umgo.ac.id/index.php/Publik/article/view/723 |