Strategy Analysis of Regional Tourism Development: Case Study of Restaurant in Barru District

This study aims to describe the strategies used in increasing restaurant guest visits in Barru Regency. This research uses a quantitative descriptive approach. Based on the results of the study, it was found that the 4P marketing mix strategy (Price, Promotion, Place and position) was applied to the...

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Bibliographic Details
Main Authors: Rita Rita, Muhammad Arifin
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Gorontalo 2020-12-01
Series:Publik
Subjects:
Online Access:https://journal.umgo.ac.id/index.php/Publik/article/view/723