Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions

Although sales tasks require creative thinking, salespeople’s creativity has been identified as one of the most under-researched topics in the sales literature. This study contributes to filling this gap by understanding how responsible leadership and corporate social responsibility (CSR)...

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Bibliographic Details
Main Authors: Sandra Castro-González, Belén Bande, Pilar Fernández-Ferrín
Format: Article
Language:English
Published: MDPI AG 2019-04-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/11/7/2053