Effect of Customer Orientation and Competitor Orientation on New Product Development of Woven Products: The Role of Innovation Possibilities

The purpose of this research is to find out the significance of the influence of Customer Orientation, Competitor Orientation, and Innovation Capability to New Product Development, as well as knowing the role mediation of the Innovation Capability variable on weaving products. New products have a ve...

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Bibliographic Details
Main Authors: Jamilah Jamilah, Dwi Putra Buana Sakti, Lalu Edy Herman
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2020-08-01
Series:International Journal of Multicultural and Multireligious Understanding
Subjects:
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/1758