Development and Implementation of the Integrated Marketing Communications Concept
Understanding consumers’ needs implies creating an adequate offering, which leads to good and sustainable relations over time. Consumers, under the influence of (new) technologies, change their habits, attitudes and behaviour in the usage of certain product or service as well as the way they communi...
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| Format: | Article |
| Language: | English |
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Institute of Economic Sciences
2019-06-01
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| Series: | Economic Analysis |
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| Online Access: | https://www.library.ien.bg.ac.rs/index.php/ea/article/view/644/619 |