d Awareness in Increasing Competitiveness and in Creating the Competitive Advantage of the Company

The brand represents the result of a creation process that resides in a combination of elementsand values which the consumer associates with a product. By the added value for the company, thebrand constitutes the most important resource because it becomes an element of identity andcontributes at the...

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Bibliographic Details
Main Authors: Gheorghe Paul, Munteanu Gabriela Iuliana
Format: Article
Published: Ovidius University Press 2018-01-01
Series:Ovidius University Annals: Economic Sciences Series
Online Access:http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2018/08/5-3.pdf