THE LOYAL CUSTOMERS’ PERCEPTION REGARDING THE ONLINE BUYING PROCESS
The purpose of the research is to investigate the Romanian online customers’ perception as regards to the process of buying products from the Internet. The research objectives are: (1) to identify the advantages and disadvantages of buying from the Internet, (2) to identify the reasons of buying fro...
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| Format: | Article |
| Language: | English |
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Alexandru Ioan Cuza University of Iasi
2015-08-01
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| Series: | CES Working Papers |
| Subjects: | |
| Online Access: | http://ceswp.uaic.ro/articles/CESWP2015_VII2_BOB.pdf |