Mere Exposure Effect and Applied Choice between Equivalent Alternatives
Objectives. We examined possibility to use mere exposure effect (MEE) as driving force to take one of equal object as fee and to extend MEE to partly familiar objects. Background. Potency of the MEE in the marketing literature is underestimated. Study design. Participants were well acquainted...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Moscow State University of Psychology and Education
2020-12-01
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| Series: | Социальная психология и общество |
| Subjects: | |
| Online Access: | https://psyjournals.ru/en/social_psy/2020/n4/Kravchenko_Shchepanskaya.shtml |