Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

The market for second-hand and refurbished goods continues to record strong growth in most economies around the world. One obvious motivating factor in consumer choice of second-hand goods is price affordability. However, as the used market evolves, especially with the adoption of online e-commerce...

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Bibliographic Details
Main Authors: Kwarteng Michael Adu, Pilík Michal, Juřičková Eva
Format: Article
Language:English
Published: Sciendo 2018-09-01
Series:Management şi Marketing
Subjects:
Online Access:https://doi.org/10.2478/mmcks-2018-0022