Communicating seduction. Luxury fashion advertisements in video campaigns

This study examines the different themes of communication that take place in video ad campaigns deriving from the French luxury fashion houses Louis Vuitton, Dior, Chanel, Cartier and Hermès. By using semiology as a method we were able to recognize the themes of adventure, seduction, love and play i...

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Bibliographic Details
Main Author: Paula von Wachenfeldt
Format: Article
Published: Seismo Verlag 2019-05-01
Series:Studies in Communication Sciences

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