Bayesian modeling in conjoint analysis

Statistical analysis in marketing is largely influenced by the availability of various types of data. There is sudden increase in the number and types of information available to market researchers in the last decade. In such conditions, traditional statistical methods have limited ability to solve...

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Bibliographic Details
Main Authors: Janković-Milić Vesna, Lepojević Vinko
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2010-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711003171J.pdf