Bayesian modeling in conjoint analysis
Statistical analysis in marketing is largely influenced by the availability of various types of data. There is sudden increase in the number and types of information available to market researchers in the last decade. In such conditions, traditional statistical methods have limited ability to solve...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2010-01-01
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Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711003171J.pdf |