Can targeted cover letters improve participation in health surveys? Results from a randomized controlled trial

Abstract Background Improving response rates in epidemiologic studies is important for the generalizability of the outcome. The aim of this study was to examine whether it can be advantageous for participation to target different versions of the cover letters to different sample subgroups. Methods A...

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Bibliographic Details
Main Authors: Anne Illemann Christensen, Peter Lynn, Janne Schurmann Tolstrup
Format: Article
Language:English
Published: BMC 2019-07-01
Series:BMC Medical Research Methodology
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12874-019-0799-4