Engagement in Games: Developing an Instrument to Measure Consumer Videogame Engagement and Its Validation

The aim of the study is to develop a new instrument to measure engagement in videogame play termed as consumer videogame engagement. The study followed the scale development procedure to develop an instrument to measure the construct of consumer videogame engagement. In this study, we collected the...

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Bibliographic Details
Main Authors: Amir Zaib Abbasi, Ding Hooi Ting, Helmut Hlavacs
Format: Article
Language:English
Published: Hindawi Limited 2017-01-01
Series:International Journal of Computer Games Technology
Online Access:http://dx.doi.org/10.1155/2017/7363925