PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PENGGUNA IPHONE DI SURABAYA [THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH BRAND LOVE AS A MEDIATION VARIABLES ON IPHONE USERS IN SURABAYA]

PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN BRAND LOVE SEBAGAI VARIABEL MEDIASI PADA PENGGUNA IPHONE DI SURABAYA [THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH BRAND LOVE AS A MEDIATION VARIABLES ON IPHONE USERS IN SURABAYA]

The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty. The variable that is used is brand experience as independent variable...

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Bibliographic Details
Main Authors: Stefany Stefany, Metta Padmalia, Junko Alessandro Effendy
Format: Article
Language:English
Published: Universitas Pelita Harapan 2021-05-01
Series:DeReMa (Development Research of Management): Jurnal Manajemen
Subjects:
brand experience
brand love
brand loyalty
Online Access:https://ojs.uph.edu/index.php/DJM/article/view/3089

Internet

https://ojs.uph.edu/index.php/DJM/article/view/3089

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