The impact of economic factors on street food consumer choice in Nong Khai Municipality, Nong Khai Province, Thailand
The objective of this research is to test the impact of economic factors on the service marketing mix for consumers in choosing street food in Nong Khai Municipality in the Nong Khai province of Thailand. Service marketing involves 7Ps in the study. The method involved a survey of 400 respondents fr...
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| Format: | Article |
| Language: | English |
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Growing Science
2019-07-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol9/msl_2019_195.pdf |