Attribute selection in marketing: A rough set approach
Using an illustrative case study on the Indian cosmetic industry, this paper illustrates the advantages of the rough set approach over conventional techniques for the extraction of decision rules from data sets, which can be useful in various marketing applications. The rule generated through the me...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2010-03-01
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| Series: | IIMB Management Review |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0970389610000029 |