Strategic marketing management in the small family firm
This work has as its main goal to analyze the importance that the small family firm give to the different dimensions of the strategic management of marketing in terms of several demographic features and the generational evolution. With this aim, a quantitative study has been developed where the pred...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2007-06-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2007&v=7&n=1&o=5 |