Determinants of Consumers’ Pro-Environmental Behavior – Toward an Integrated Model
This paper aims at constructing a model which will explain consumers’ pro-environmental behavior by analyzing its direct and indirect predictors. To achieve this, variables from wellestablished models and theories were employed, such as Schwartz’s Norm Activation Theory (NAT), Stern’s Value-belie...
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| Format: | Article |
| Language: | English |
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Danubius University
2015-08-01
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| Series: | Journal of Danubian Studies and Research |
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| Online Access: | http://journals.univ-danubius.ro/index.php/research/article/view/2932/2488 |