About the Little Red Riding Hood, Durex and anger: production, meaning and reception of one fairy tale and one commercial ad
By applying the semiological analysis, this paper considers planned and unplanned readings of a provocative domestic commercial, which, in order to convey its message, transposed the Little Red Riding Hood’s character in accordance with the advertised product – Durex condoms. This commercial caused...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Belgrade
2016-03-01
|
| Series: | Etnoantropološki Problemi |
| Online Access: | http://eap-iea.org/index.php/eap/article/view/533 |