In Need of Creative Mobile Service Ideas? Forget Adults and Ask Young Children
It is well acknowledged that innovation is a key success factor in the mobile service domain. Having creative ideas is the first critical step in the innovation process. Many studies suggest that customers are a valuable source of creative ideas. However, the literature also shows that adults may be...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244015601719 |