Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
This study is contemplating social advertising (social issues). We wish to reconstruct the scenario's various elements thus providing access to a constructed interpretation of the image, a sociological account of social advertising : time, space and body. More specifically, we seek to identify...
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| Format: | Article |
| Language: | fra |
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Société Française de Sciences de l’Information et de la Communication
2013-08-01
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| Series: | Revue Française des Sciences de l’Information et de la Communication |
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| Online Access: | http://journals.openedition.org/rfsic/583 |