Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale

This study is contemplating social advertising (social issues). We wish to reconstruct the scenario's various elements thus providing access to a constructed interpretation of the image, a sociological account of social advertising : time, space and body. More specifically, we seek to identify...

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Main Author:	Luc Dupont
Format:	Article
Language:	fra
Published:	Société Française de Sciences de l’Information et de la Communication 2013-08-01
Series:	Revue Française des Sciences de l’Information et de la Communication
Subjects:	social advertising image symbol myth semiotic
Online Access:	http://journals.openedition.org/rfsic/583

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spelling	doaj-834070fc2a9848ecbb6e0ce2b915ab852020-11-25T00:44:06ZfraSociété Française de Sciences de l’Information et de la CommunicationRevue Française des Sciences de l’Information et de la Communication2263-08562013-08-01310.4000/rfsic.583Esquisse d’une sémiologie de l’image au service des grandes causes en publicité socialeLuc DupontThis study is contemplating social advertising (social issues). We wish to reconstruct the scenario's various elements thus providing access to a constructed interpretation of the image, a sociological account of social advertising : time, space and body. More specifically, we seek to identify the social advertising themes and symbols that make up Molino's trace or neutral level (1989).http://journals.openedition.org/rfsic/583social advertisingimagesymbolmythsemiotic
collection	DOAJ
language	fra
format	Article
sources	DOAJ
author	Luc Dupont
spellingShingle	Luc Dupont Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale Revue Française des Sciences de l’Information et de la Communication social advertising image symbol myth semiotic
author_facet	Luc Dupont
author_sort	Luc Dupont
title	Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
title_short	Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
title_full	Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
title_fullStr	Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
title_full_unstemmed	Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
title_sort	esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale
publisher	Société Française de Sciences de l’Information et de la Communication
series	Revue Française des Sciences de l’Information et de la Communication
issn	2263-0856
publishDate	2013-08-01
description	This study is contemplating social advertising (social issues). We wish to reconstruct the scenario's various elements thus providing access to a constructed interpretation of the image, a sociological account of social advertising : time, space and body. More specifically, we seek to identify the social advertising themes and symbols that make up Molino's trace or neutral level (1989).
topic	social advertising image symbol myth semiotic
url	http://journals.openedition.org/rfsic/583
work_keys_str_mv	AT lucdupont esquissedunesemiologiedelimageauservicedesgrandescausesenpublicitesociale
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Esquisse d’une sémiologie de l’image au service des grandes causes en publicité sociale

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