HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME
This paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article encompasses th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2013-12-01
|
| Series: | Risk in Contemporary Economy |
| Subjects: | |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2013/papers/Havriliuc_Capatina_Geru.pdf |