HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME
This paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article encompasses th...
Main Authors: | , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Dunarea de Jos University of Galati
2013-12-01
|
Series: | Risk in Contemporary Economy |
Subjects: | |
Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2013/papers/Havriliuc_Capatina_Geru.pdf |
id |
doaj-836e2810cac4495ea1cd48b5864a5d48 |
---|---|
record_format |
Article |
spelling |
doaj-836e2810cac4495ea1cd48b5864a5d482020-11-25T00:17:55ZengDunarea de Jos University of Galati Risk in Contemporary Economy2067-05322067-05322013-12-011280285HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAMELouis Doru Havriliuc0Alexandru Capatina1Marius Geru2Founder at Simbound.comDunarea de Jos University of Galati, RomaniaDunarea de Jos University of Galati, RomaniaThis paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article encompasses three contributions: the know-how of the Simbound Game author, the practical experiences of an instructor, who coordinated students’ activities during three courses and of a Master student – the leader of a team which got the first position after the completion of a game. The advantages of managing no-risk online advertising campaigns are revealed and the students are able to understand how various online marketing tools become useful while a firm expands its operations in e-commerce and must fulfill new tasks and responsibilities. The paper concludes with the practical implications of the Simbound simulation-based learning and the ideas included in the future research agenda.http://www.rce.feaa.ugal.ro/images/stories/RCE2013/papers/Havriliuc_Capatina_Geru.pdfonline advertisingsimulation-based learningsearch engine marketingrisk management |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Louis Doru Havriliuc Alexandru Capatina Marius Geru |
spellingShingle |
Louis Doru Havriliuc Alexandru Capatina Marius Geru HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME Risk in Contemporary Economy online advertising simulation-based learning search engine marketing risk management |
author_facet |
Louis Doru Havriliuc Alexandru Capatina Marius Geru |
author_sort |
Louis Doru Havriliuc |
title |
HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME |
title_short |
HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME |
title_full |
HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME |
title_fullStr |
HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME |
title_full_unstemmed |
HOW TO MITIGATE THE RISKS OF MANAGING ONLINE ADVERTISING CAMPAIGNS BY TRAINING WITH SIMBOUND SIMULATION GAME |
title_sort |
how to mitigate the risks of managing online advertising campaigns by training with simbound simulation game |
publisher |
Dunarea de Jos University of Galati |
series |
Risk in Contemporary Economy |
issn |
2067-0532 2067-0532 |
publishDate |
2013-12-01 |
description |
This paper aims to describe how a digital marketing simulation system improve the knowledge and skills of students, as well as their status as members of a virtual community, which gradually evolve from novice to expert in managing online advertising campaigns. The body of the article encompasses three contributions: the know-how of the Simbound Game author, the practical experiences of an instructor, who coordinated students’ activities during three courses and of a Master student – the leader of a team which got the first position after the completion of a game. The advantages of managing no-risk online advertising campaigns are revealed and the students are able to understand how various online marketing tools become useful while a firm expands its operations in e-commerce and must fulfill new tasks and responsibilities. The paper concludes with the practical implications of the Simbound simulation-based learning and the ideas included in the future research agenda. |
topic |
online advertising simulation-based learning search engine marketing risk management |
url |
http://www.rce.feaa.ugal.ro/images/stories/RCE2013/papers/Havriliuc_Capatina_Geru.pdf |
work_keys_str_mv |
AT louisdoruhavriliuc howtomitigatetherisksofmanagingonlineadvertisingcampaignsbytrainingwithsimboundsimulationgame AT alexandrucapatina howtomitigatetherisksofmanagingonlineadvertisingcampaignsbytrainingwithsimboundsimulationgame AT mariusgeru howtomitigatetherisksofmanagingonlineadvertisingcampaignsbytrainingwithsimboundsimulationgame |
_version_ |
1725377564767158272 |