Enhancing Personalized Ads Using Interest Category Classification of SNS Users Based on Deep Neural Networks

Enhancing Personalized Ads Using Interest Category Classification of SNS Users Based on Deep Neural Networks

The classification and recommendation system for identifying social networking site (SNS) users’ interests plays a critical role in various industries, particularly advertising. Personalized advertisements help brands stand out from the clutter of online advertisements while enhancing relevance to c...

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Bibliographic Details
Main Authors: Taekeun Hong, Jin-A Choi, Kiho Lim, Pankoo Kim
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Sensors
Subjects:
SNS
personalized ads
deep learning
neural networks
interest classification
Online Access:https://www.mdpi.com/1424-8220/21/1/199

Internet

https://www.mdpi.com/1424-8220/21/1/199

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