THE IMPACT OF ATTITUDE, SUBJECTIVE NORM AND SAFETY ON CONSUMERS’ PURCHASE INTENTION IN JOHOR, MALAYSIA
The cabinet of Malaysia has acknowledged the Halal master plan that addressed the issue of halal development such as certification, integrity, implementation, responsibilities and timeframes around May 2008. Halal products and services could be a new sector that might help Malaysia’s economic grow...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2017-01-01
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| Series: | Malaysian E Commerce Journal |
| Subjects: | |
| Online Access: | http://myecommerecejournal.com/wp-content/uploads/2017-issue2/2mecj2017-17-19.pdf |