Role of high school brand in the formation of brand-oriented national economy
The formation of a pyramid of brand-persons of a higher educational establishment and the conditions of its stability are traced. The essence of the phenomenon and components of the personality brand T.M. Bogolib are determined. The influence of the brand-person on the formation of the brand of the...
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| Format: | Article |
| Language: | English |
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Hryhorii Skovoroda University in Pereiaslav
2018-04-01
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| Series: | Економічний вісник університету |
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| Online Access: | https://economic-bulletin.com/index.php/journal/article/view/9 |