THE MEDIATOR EFFECT OF TEAM IDENTIFICATION IN RELATIONSHIP BETWEEN ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY: A STUDY ON SOCCER FANS IN TURKEY
This study examined the relationships between attitudinal loyalty, behavioral loyalty, team identification, and whether team identification served as a mediator between attitudinal loyalty and behavioral loyalty in a sample of soccer fans. In this study, a structural equation model is proposed for i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports
2017-05-01
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| Series: | Sport şi Societate |
| Subjects: | |
| Online Access: | http://www.sportsisocietate.ro/en/misc/doc/show/312 |