Social Media Monitoring: An Innovative Intelligent Approach

Social Media Monitoring: An Innovative Intelligent Approach

Digital marketers have a range of tools at their disposal for understanding customers and prospects on social media. These tools allow for better social media monitoring and analysis through the provision of vital insights. The use of artificial intelligence (AI) to such analysis enables for marketi...

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Bibliographic Details
Main Authors: Emmanouil Perakakis, George Mastorakis, Ioannis Kopanakis
Format: Article
Language:English
Published: MDPI AG 2019-05-01
Series:Designs
Subjects:
social media monitoring
social listening
artificial intelligence
intelligent insights
media monitoring
online reputation management
AI-powered analytics
competitors monitoring
social media influencers
Online Access:https://www.mdpi.com/2411-9660/3/2/24

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https://www.mdpi.com/2411-9660/3/2/24

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