Ambulances are for emergencies: shifting behaviour through a research-informed behaviour change campaign

Abstract Background A major review of Victoria’s ambulance services identified the need to improve public awareness of the role of ambulances as an emergency service. A communications campaign was developed to address this challenge. This research paper expands on an initial evaluation of the campai...

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Bibliographic Details
Main Authors: Kim Borg, David Dumas, Emily Andrew, Karen Smith, Tony Walker, Matthew Haworth, Peter Bragge
Format: Article
Language:English
Published: BMC 2020-01-01
Series:Health Research Policy and Systems
Subjects:
Online Access:https://doi.org/10.1186/s12961-019-0517-z