Toward Web 5.0 in Italian Regional Destination Marketing
The exploitation of Web opportunities for market destinations fosters the co-creating destination value through engaging diverse stakeholders in social communication and knowledge sharing. Leveraging the body of destination management literature focused on Web 2.0, we introduce the debate on the Web...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Niccolò Cusano University-Rome
2017-05-01
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Series: | Symphonya |
Subjects: | |
Online Access: | https://symphonya.unicusano.it/article/view/12259 |