Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities

Westfal Krzysztof M. Prawne aspekty wykorzystania wizerunku sportowca w świetle działań marketingowych = Legal aspects of athletes' image rights usage in the light of marketing activities. Journal of Education, Health and Sport. 2016;6(6):69-85. eISSN 2391-8306. DOI http://dx.doi.org/10.6084/m9...

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Bibliographic Details
Main Author: Krzysztof M. Westfal
Format: Article
Language:English
Published: Kazimierz Wielki University 2016-06-01
Series:Journal of Education, Health and Sport
Subjects:
Online Access:http://www.ojs.ukw.edu.pl/index.php/johs/article/view/3558