The Innovation Function of Hybridization in Public Relations
From content marketing and corporate publishing to storytelling and brand PR—the literature contains many examples of hybrid structures in strategic communication in general and more specifically in public relations (PR). The question that arises is which problem these hybrid structures solve. This...
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| Format: | Article |
| Language: | English |
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Cogitatio
2021-08-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/3994 |