Creating marketing strategies for higher education institutions
The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0), relations...
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Format: | Article |
Language: | English |
Published: |
The Institute of Aviation
2015-12-01
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Series: | Marketing of Scientific and Research Organisations |
Subjects: | |
Online Access: | http://minib.pl/en/creating-marketing-strategies-for-higher-education-institutions/ |