Creating marketing strategies for higher education institutions
The article presents a thesis that the primary premise of creating marketing strategies for higher education institution is a three-dimensional notion of marketing. The first dimension lies in the theoretical notions of the essence of marketing, including the transactional marketing (1.0), relations...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2015-12-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/creating-marketing-strategies-for-higher-education-institutions/ |